The author polls several designers of different age groups and phases in their careers about what they consider “good design”. Each has selected an existing design piece they feel to be good, based on their personal definition of what “good” is. The author also takes a critical look at the design to determine if it is effective with its target market and interviews the designer...(展开全部)

In this book Paul Rand said to be one of the world's leading graphic designers, speaks about the contemporary practice of graphic design, explaining the processes and passion that foster good design and indicting fadism and trendiness. Illustrating his ideas with examples of his own graphic work as well as with the work of artists he admires, Rand discusses such topics as: the ...(展开全部)

In this book Paul Rand said to be one of the world's leading graphic designers, speaks about the contemporary practice of graphic design, explaining the processes and passion that foster good design and indicting fadism and trendiness. Illustrating his ideas with examples of his own graphic work as well as with the work of artists he admires, Rand discusses such topics as: the ...(展开全部)

For more than two decades, the type book of choice for design professionals and students Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typ...(展开全部)

For more than two decades, the type book of choice for design professionals and students Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typ...(展开全部)

A successful layout will captivate the target audience immediately.How to make a successful design that attracts consumers? You will find answers in this book. This book equips readers with a good grounding of layout design principles, including proximity, alignment,repetition,contrast,etc. It also features a range of outstanding layout design cases with visual guid map, giving...(展开全部)